Tourism with wings, agricultural products take off – Golden opportunity from the combination

Ninh Binh is not only famous for its scenic spots but also a land rich in typical agricultural products. The combination of tourism and agricultural products is opening up new development opportunities for the locality.

Ninh Binh Tourism Week contributes to promoting agricultural products and OCOP products (Photo: Nguyen Luu)

With nearly 8.7 million tourists welcomed in 2024, Ninh Binh has affirmed its strong attractiveness. However, the province’s tourism potential does not only stop at natural scenery but also in combination with local agricultural products. Outstanding specialties such as Nep Cau rice, Kim Son pineapple, Trau fish, clean clams… are all outstanding products of Ninh Binh, which can be directly connected to the tourism industry.

The inclusion of agricultural products in tourism services such as restaurants, hotels and agricultural tours not only helps to increase income for producers but also brings tourists unique culinary experiences, contributing to improving the value of products. Activities such as visiting agricultural production models, or cooking classes with local ingredients, are increasingly attracting the attention of tourists, especially international visitors.

The inclusion of agricultural products in tourism services such as restaurants, hotels and agricultural tours not only helps to increase income for producers but also provides tourists with unique culinary experiences.

This combined model not only helps to consume agricultural products but also creates jobs for the community, protects the environment and improves the value of agricultural products. At the same time, the association of tourism with agricultural products helps preserve and promote local traditional values.

For this model to develop sustainably, it is necessary to have close coordination between the Tourism, Agriculture and food processing industries. Building a safe supply chain of agricultural products, promoting products through tourism channels and training human resources are important factors to help improve product value and attract tourists, thereby promoting local economic development./.